{"id":39,"date":"2020-06-26T08:56:42","date_gmt":"2020-06-26T08:56:42","guid":{"rendered":"http:\/\/tmp.imnet.com\/multisite\/it\/2020\/06\/26\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\/"},"modified":"2021-02-19T00:53:53","modified_gmt":"2021-02-19T00:53:53","slug":"customer-service-technology-what-changes-with-the-coronavirus-pandemic","status":"publish","type":"post","link":"https:\/\/imnet.com\/it\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\/","title":{"rendered":"Tecnologia nei sistemi di customer service: Quali cambiamenti ha portato la pandemia da coronavirus?"},"content":{"rendered":"

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Le ultime settimane sono state caratterizzate da una profonda trasformazione nella societ\u00e0. La pandemia da coronavirus ha modificato in modo significativo le nostre abitudini e nuove soluzioni sono state adottate con urgenza per gestire l\u2019adattamento alla nuova situazione, sia in ambito privato sia in quello aziendale.<\/p>\n

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Giorno per giorno il COVID-19 modifica la nostra routine e ci spinge anche a trovare nuovi modi per fare gli acquisti. Nelle aziende, il coronavirus ha forzato l\u2019utilizzo di strumenti pi\u00f9 integrati, trasparenti e flessibili per garantire la necessaria qualit\u00e0 del servizio in tempi cos\u00ec difficili.<\/p>\n<\/blockquote>\n

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In questo post vogliamo raccontare, dal nostro punto di vista, il cambiamento avvenuto nelle aziende e l\u2019importanza che la scelta delle tecnologie pu\u00f2 avere sull\u2019esperienza degli utenti.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ _module_preset=”default” custom_padding=”|||” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text disabled_on=”on|on|off” _builder_version=”4.7.4″ _module_preset=”default” header_2_text_color=”#0e01ff” header_3_text_color=”#0e01ff” header_3_font_size=”26px”]<\/p>\n

Altri articoli<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#0d0046″ divider_weight=”5px” disabled_on=”on|on|off” _builder_version=”4.7.3″ _module_preset=”default” custom_margin=”-20px||||false|false”][\/et_pb_divider][et_pb_blog fullwidth=”off” posts_number=”1″ excerpt_length=”100″ show_categories=”off” disabled_on=”on|on|off” _builder_version=”4.9.0″ _module_preset=”default” custom_padding=”||||false|false” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_blog][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Fullwidth Ad” _builder_version=”4.7.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||28px||false|false” custom_width_px__hover=”1080px” custom_width_px__hover_enabled=”1080px” custom_width_percent__hover=”80%” custom_width_percent__hover_enabled=”80%” locked=”off” gutter_width__hover=”3″ gutter_width__hover_enabled=”3″ parallax_1__hover=”off” parallax_1__hover_enabled=”off” parallax_2__hover=”off” parallax_2__hover_enabled=”off” parallax_3__hover=”off” parallax_3__hover_enabled=”off” parallax_method_1__hover=”on” parallax_method_1__hover_enabled=”on” parallax_method_2__hover=”on” parallax_method_2__hover_enabled=”on” parallax_method_3__hover=”on” parallax_method_3__hover_enabled=”on” use_background_color_gradient__hover=”off” use_background_color_gradient__hover_enabled=”off” background_color_gradient_start__hover=”#2b87da” background_color_gradient_start__hover_enabled=”#2b87da” background_color_gradient_end__hover=”#29c4a9″ background_color_gradient_end__hover_enabled=”#29c4a9″ background_color_gradient_type__hover=”linear” background_color_gradient_type__hover_enabled=”linear” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_direction_radial__hover=”center” background_color_gradient_direction_radial__hover_enabled=”center” background_color_gradient_start_position__hover=”0%” 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make_fullwidth__hover_enabled=”off” use_custom_width__hover=”off” use_custom_width__hover_enabled=”off” width_unit__hover=”on” width_unit__hover_enabled=”on” make_equal__hover=”off” make_equal__hover_enabled=”off” use_custom_gutter__hover=”off” use_custom_gutter__hover_enabled=”off” border_radii__hover=”on||||” border_radii__hover_enabled=”on||||” box_shadow_style__hover=”none” box_shadow_style__hover_enabled=”none” box_shadow_color__hover=”rgba(0,0,0,0.3)” box_shadow_color__hover_enabled=”rgba(0,0,0,0.3)” max_width__hover=”100%” max_width__hover_enabled=”100%” filter_hue_rotate__hover=”0deg” filter_hue_rotate__hover_enabled=”0deg” filter_saturate__hover=”100%” filter_saturate__hover_enabled=”100%” filter_brightness__hover=”100%” filter_brightness__hover_enabled=”100%” filter_contrast__hover=”100%” filter_contrast__hover_enabled=”100%” filter_invert__hover=”0%” filter_invert__hover_enabled=”0%” filter_sepia__hover=”0%” filter_sepia__hover_enabled=”0%” filter_opacity__hover=”100%” 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L\u2019impatto del coronavirus sul comportamento dei consumatori<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#0d0046″ divider_weight=”3px” _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”-20px||||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ _module_preset=”default” max_width=”1140px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.7.4″ _module_preset=”default” text_font_size=”16px” locked=”off” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_2_font_size__hover=”26px” header_2_font_size__hover_enabled=”26px” header_2_letter_spacing__hover=”0px” header_2_letter_spacing__hover_enabled=”0px” header_2_line_height__hover=”1em” header_2_line_height__hover_enabled=”1em” header_2_text_shadow_style__hover=”none” header_2_text_shadow_style__hover_enabled=”none” header_2_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_2_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_3_font_size__hover=”22px” header_3_font_size__hover_enabled=”22px” header_3_letter_spacing__hover=”0px” header_3_letter_spacing__hover_enabled=”0px” header_3_line_height__hover=”1em” header_3_line_height__hover_enabled=”1em” header_3_text_shadow_style__hover=”none” header_3_text_shadow_style__hover_enabled=”none” header_3_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_3_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_4_font_size__hover=”18px” header_4_font_size__hover_enabled=”18px” header_4_letter_spacing__hover=”0px” header_4_letter_spacing__hover_enabled=”0px” header_4_line_height__hover=”1em” header_4_line_height__hover_enabled=”1em” header_4_text_shadow_style__hover=”none” header_4_text_shadow_style__hover_enabled=”none” header_4_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_4_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_5_font_size__hover=”16px” header_5_font_size__hover_enabled=”16px” header_5_letter_spacing__hover=”0px” header_5_letter_spacing__hover_enabled=”0px” header_5_line_height__hover=”1em” header_5_line_height__hover_enabled=”1em” header_5_text_shadow_style__hover=”none” header_5_text_shadow_style__hover_enabled=”none” header_5_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_5_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” header_6_font_size__hover=”14px” header_6_font_size__hover_enabled=”14px” header_6_letter_spacing__hover=”0px” header_6_letter_spacing__hover_enabled=”0px” header_6_line_height__hover=”1em” header_6_line_height__hover_enabled=”1em” header_6_text_shadow_style__hover=”none” header_6_text_shadow_style__hover_enabled=”none” header_6_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_6_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” text_letter_spacing__hover=”0px” text_letter_spacing__hover_enabled=”0px” text_text_shadow_style__hover=”none” text_text_shadow_style__hover_enabled=”none” text_text_shadow_color__hover=”rgba(0,0,0,0.4)” text_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

I primi casi di coronavirus un USA ed Europa sono stati segnalati a gennaio 2020. Da allora, con la rapida espansione del virus e nel tentativo di contenere la diffusione della malattia, le diverse nazioni hanno adottato misure restrittive al fine di salvaguardare la salute e la sicurezza dei cittadini.<\/p>\n

Una delle prime azioni \u00e8 stata pertanto quella di raccomandare ai cittadini di rimanere ove possibile a casa e mantenere il distanziamento sociale.<\/p>\n

Come risultato \u00e8 stato necessario sostituire molte attivit\u00e0 quotidiane come andare a scuola e mangiare fuori casa con attivit\u00e0 da svolgersi nella propria abitazione.<\/p>\n

Dal punto di vista dei consumatori, le abitudini sono cambiate in modo immediato e profondo. Le scuole si sono attrezzate per gestire le lezioni a distanza e l\u2019utilizzo di software per videoconferenza come Zoom \u00e8 cresciuto in modo drastico e improvviso. Le palestre sono state uno dei primi esercizi commerciali a chiudere e la vendita di attrezzi da fitness per l\u2019allenamento in casa \u00e8 salita alle stelle.<\/p>\n

In generale, nel periodo di isolamento, si \u00e8 registrata una significativa crescita del commercio elettronico in tutti i settori. Secondo il Digital Economy Index fornito da Adobe, il mercato elettronico negli USA \u00e8 salito ben del 49% in aprile 2020, se si raffrontano i dati con quelli di inizio marzo dello stesso anno, quando le misure restrittive non erano ancora in essere. Questo \u00e8 stato possibile grazie all\u2019indispensabile eintenso lavoro degli addetti all\u2019imballaggio e al trasporto che \u00e8 stato enormemente apprezzato. Ci sarebbe molto da dire riguardo alle difficolt\u00e0 e ai rischi affrontati quotidianamente da questi lavoratori per servire la comunit\u00e0, ma questo ci porterebbe lontano dal tema di questo blog, che riguarda la rivoluzione tecnologica innescata dal coronavirus.<\/p>\n

La tecnologia gioca un ruolo centrale nell\u2019accompagnare il cambiamento delle nostre abitudini in ottemperanza alle nuove linee guida per la sicurezza, offrendo soluzioni alternative molto efficienti a problemi che fino a pochi mesi fa non sembravano esistere.<\/p>\n

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Il nuovo modo di lavorare ai tempi del coronavirus<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#0d0046″ divider_weight=”3px” _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”-20px||||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ _module_preset=”default” max_width=”1140px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.7.3″ _module_preset=”default” text_font_size=”16px”]<\/p>\n

Una delle trasformazioni pi\u00f9 sorprendenti prodotte dal coronavirus riguarda il nostro modo di lavorare. Lavorare da casa, per esempio, \u00e8 diventato obbligatorio in molte aziende ed \u00e8 entrato ormai nella quotidianit\u00e0 della maggioranza degli impiegati (62% degli impiegati in USA).<\/p>\n

Naturalmente il lavoro da casa include le riunioni. I software per la comunicazione a distanza sono per fortuna sufficientemente potenti e diffusi: le aziende che offrono questi servizi hanno provveduto a incrementare la capacit\u00e0 delle infrastrutture e il sistema complessivamente ha reagito bene. Molti continueranno ad utilizzare questo nuovo modello di lavoro anche dopo che l\u2019emergenza sar\u00e0 passata.<\/p>\n

I manager, di pari passo, hanno dovuto ripensare i flussi di lavoro in modo da ottimizzare le risorse e immaginare nuove soluzioni per ridurre i costi e massimizzare i risultati. Anche in questo caso la tecnologia si \u00e8 dimostrata un alleato formidabile. L\u2019intelligenza artificiale, per esempio, che gi\u00e0 nel 2019 era nei radar del 90% dei manager, \u00e8 stata un valido supporto alla produttivit\u00e0. Questa pu\u00f2 infatti essere Introdotta in aziende caratterizzate da dimensioni e tipologia di mercato molto diversi tra loro migliorando le attivit\u00e0 produttive o il servizio clienti.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ _module_preset=”default” max_width=”1140px” custom_padding=”||0px||false|false”][et_pb_column type=”4_4″ _builder_version=”4.6.5″ _module_preset=”default”][et_pb_text _builder_version=”4.7.4″ _module_preset=”default” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

L\u2019importanza della tecnologia nell\u2019esperienza dei clienti<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#0d0046″ divider_weight=”3px” _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”-20px||||false|false”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ _module_preset=”default” max_width=”1140px” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.7.4″ _module_preset=”default”][et_pb_text _builder_version=”4.7.4″ _module_preset=”default” text_font_size=”16px”]<\/p>\n

\u00c8 chiaro gi\u00e0 da molto tempo che, per quanto riguarda il servizio ai clienti, la tecnologia offre un supporto indispensabile. La registrazione automatica delle chiamate, ad esempio, \u00e8 molto comune nelle moderne organizzazioni ed \u00e8 essenziale avendo come obiettivo quello di centralizzare i dati e assicurare una gestione dei processi pi\u00f9 efficiente, agile e trasparente.<\/p>\n

La trascuratezza nel servizio clienti \u00e8 indubbiamente la strada pi\u00f9 veloce verso il fallimento. Gi\u00e0 nel 2017 Walker ha prodotto uno studio in cui affermava che l\u2019esperienza dei clienti, a partire dal 2020, avrebbe avuto un maggior peso, come vantaggio competitivo, rispetto al prezzo ed alle caratteristiche dei prodotti.<\/p>\n

Ora siamo nel 2020 e non possiamo che trovarci d\u2019accordo riguardo a questa previsione. I ricercatori del settore hanno mostrato come quasi il 70% delle persone sarebbe disposta a spendere di pi\u00f9 a fronte di un servizio clienti di eccellenza.<\/p>\n

Questo indicatore rinforza l\u2019urgenza di inserire all\u2019interno dei contact center strumenti capaci di ottimizzare il lavoro e massimizzare le performance degli operatori umani, cos\u00ec come anche potenziare servizi automatici e multicanale di risposta, in grado di servire i clienti in base al loro profilo ed alla storia pregressa delle interazioni. Questo \u00e8 reso oggi ancora pi\u00f9 appetibile considerando la maturit\u00e0 raggiunta dalle tecnologie di Natural Language Processing (NLP) che consentono di offrire servizi pi\u00f9 efficienti e simili alla vera interazione con operatori umani.<\/p>\n

In tempi di pandemia, quando gran parte degli operatori lavora da casa e l\u2019impatto della tecnologia risulta pi\u00f9 evidente, \u00e8 ancora pi\u00f9 importante considerare l\u2019innovazione del servizio clienti con un approccio strategico, completo e, per quanto possibile automatizzato. Al fine di supportare questi obiettivi, Interactive Media offre IM.MIND, una piattaforma software che fa utilizzo dei pi\u00f9 recenti sviluppi in intelligenza artificiale per gestire agenti virtuali conversazionali e multicanale.<\/p>\n

IM.MIND si presenta come una infrastruttura logica per lo sviluppo, il controllo e la manutenzione del servizio, offrendo interfacce utente diverse, in base al ruolo, quali il controllo del flusso di navigazione per gli sviluppatori, l\u2019interfaccia di amministrazione e strumenti di analisi del servizio utili a identificare strategie per rendere ancora pi\u00f9 piacevole ed efficiente l\u2019esperienza utente.<\/p>\n

Lo sviluppo, il test, la gestione degli agenti virtuali e, in generale, il controllo della tecnologia introdotta nel servizio clienti, diventano aspetti sempre pi\u00f9 strategici al fine di garantire un efficienza del servizio clienti che risponda alle aspettative del mercato.<\/p>\n

Noi, in Interactive Media, abbiamo apprezzato per primi una significativa crescita della domanda per agenti virtuali conversazionali, e soprattutto per quelli vocali. Uno dei nostri clienti, per esempio, ci ha richiesto di raddoppiare la capacit\u00e0 del servizio, passando da 800 mila a 1,6 milioni di chiamate al mese.<\/p>\n

Secondo Roberto Valente, CEO di Interactive Media, la crescita in Italia \u00e8 stata altrettanto importante, arrivando a superare il numero di 100 contatti al secondo gestiti automaticamente, su canale vocale, nel caso della pi\u00f9 grande installazione.<\/p>\n

In conclusione, riteniamo che un servizio clienti di eccellenza, e la tecnologia in grado di renderlo tale, siano elementi chiave per affrontare meglio le sfide poste dal coronavirus, riducendo cos\u00ec l\u2019impatto negativo che la pandemia porta alla gestione degli affari. E\u2019 infatti ancora pi\u00f9 necessario attrarre i clienti e mantenere saldo il rapporto rispondendo velocemente e in maniera esaustiva a tutte le richieste.<\/p>\n

Del resto, i benefici di una tecnologia che migliori l\u2019esperienza dei clienti non si limitano a un periodo di insicurezza e di crisi. Quando la pandemia sar\u00e0 contenuta, o anche del tutto neutralizzata tramite vaccini o altre terapie efficaci (e speriamo che questo avvenga al pi\u00f9 presto!), il mercato ritorner\u00e0 ad operare in condizioni pi\u00f9 normali, ma la qualit\u00e0 del servizio clienti non diminuir\u00e0 di importanza.<\/p>\n

\u00c8 molto probabile che avvenga esattamente il contrario: la relazione tra le persone e le aziende diventer\u00e0 ancora pi\u00f9 intima e richieder\u00e0 ancora pi\u00f9 cura e attenzione. IM.MIND \u00e8 sicuramente la tecnologia pi\u00f9 adatta per gestire il servizio clienti e fare la differenza per quelle organizzazioni che vogliono affrontare non solo le sfide di oggi ma anche quelle di un futuro in cui si arriver\u00e0 ad una nuova normalit\u00e0.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.7.3″ _module_preset=”default”][et_pb_column type=”1_5″ _builder_version=”4.7.3″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.7.3″ _module_preset=”default”][et_pb_text _builder_version=”4.7.3″ _module_preset=”default” text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_color=”#e50047″ header_2_font_size=”25px” header_2_line_height=”1.5em” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” header_2_font_size_tablet=”30px” header_2_font_size_phone=”15px” header_2_font_size_last_edited=”on|desktop”]<\/p>\n

Per capire meglio come IM.MIND pu\u00f2 aiutare il vostro business ad adattarsi alla nuova realt\u00e0 di mercato, in seguito alla pandemia da coronavirus, non esitate a chiedere una dimostrazione gratuita del software e apprendere cos\u00ec come la nostra soluzione possa garantire eccellenza nell\u2019esperienza cliente e una maggiore efficienza del servizio.<\/p>\n

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header_2_font_size_last_edited=”on|phone” border_color_all=”#1a0a38″ border_width_bottom=”4px”]<\/p>\n

Altri articoli<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ disabled_on=”on|on|off” _builder_version=”4.7.3″ _module_preset=”default” custom_padding=”20px|||” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” padding_tablet=”0px||” padding_last_edited=”on|tablet” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.7.3″ _module_preset=”default” max_width=”1280px” custom_margin_tablet=”||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”0px||||false|false” custom_padding_phone=”0px||||false|false” use_custom_width=”on” custom_width_px=”1280px”][et_pb_column type=”4_4″ _builder_version=”3.25″ _module_preset=”default” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”65″ show_author=”off” show_categories=”off” show_pagination=”off” _builder_version=”4.6.6″ _module_preset=”default” header_font=”Work Sans|700|||||||” header_font_size=”18px” header_line_height=”1.4em” body_font=”||||||||” body_text_align=”left” body_line_height=”1.8em” meta_font=”Work Sans|600|||||||” meta_text_color=”#0e01ff” meta_line_height=”1.4em” pagination_font=”||||||||” pagination_font_size=”0px” pagination_line_height=”0em” border_radii=”on|5px|5px|5px|5px” border_width_all=”2px” border_color_all=”rgba(0,0,0,0.1)” border_width_all_fullwidth=”1px” locked=”off” body_letter_spacing__hover=”0px” body_letter_spacing__hover_enabled=”0px” body_text_shadow_style__hover=”none” body_text_shadow_style__hover_enabled=”none” body_text_shadow_color__hover=”rgba(0,0,0,0.4)” body_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)” border_radii__hover=”on||||” border_radii__hover_enabled=”on||||” border_radii_fullwidth__hover=”on||||” border_radii_fullwidth__hover_enabled=”on||||”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Footer Section” _builder_version=”4.7.3″ _module_preset=”default” custom_padding=”80px||70px|||” custom_padding_tablet=”35px||||false|false” custom_padding_phone=”” global_module=”93″ saved_tabs=”all”][et_pb_row column_structure=”1_3,1_3,1_3″ admin_label=”Footer Area” _builder_version=”3.25″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”3.25″ _module_preset=”default” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.7.4″ _module_preset=”default” text_font=”Kanit|300|||||||” text_font_size=”17px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Kanit|600|||||||” header_2_font_size=”22px” header_2_line_height=”1.5em” custom_margin=”||19px|||” animation_style=”fade” animation_direction=”top” animation_starting_opacity=”100%”]<\/p>\n

Interagisci con noi<\/h2>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3In19@” button_text=”Contattaci” _builder_version=”4.7.4″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_use_icon=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#ffffff”][\/et_pb_button][et_pb_text admin_label=”Title” _builder_version=”4.7.5″ _module_preset=”default” text_font=”Kanit|300|||||||” text_font_size=”17px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Kanit|600|||||||” header_2_font_size=”22px” header_2_line_height=”1.5em” custom_margin=”66px||20px|||” animation_style=”fade” animation_direction=”top” animation_starting_opacity=”100%”]<\/p>\n

Privacy Police<\/a><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ _module_preset=”default” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.7.4″ _module_preset=”default” text_font=”Kanit|300|||||||” text_font_size=”17px” text_line_height=”1.8em” header_font=”||||||||” header_2_font=”Kanit|600|||||||” header_2_font_size=”22px” header_2_line_height=”1.5em” custom_margin=”||20px|” animation_style=”fade” animation_direction=”top” animation_starting_opacity=”100%” locked=”off”]<\/p>\n

Seguici<\/h2>\n

[\/et_pb_text][et_pb_social_media_follow icon_color=”#ffffff” _builder_version=”4.9.0″ _module_preset=”default” text_orientation=”left”][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/interactivemediaspa\/?viewAsMember=true” _builder_version=”4.6.6″ _module_preset=”default” background_color=”#e50047″ background_enable_color=”on” custom_margin=”|||” custom_padding=”6px|6px|6px|6px” border_radii=”on|0px|0px|0px|0px” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”facebook” url=”https:\/\/www.facebook.com\/iminteractivemedia\/” _builder_version=”4.6.6″ _module_preset=”default” background_color=”#e50047″ background_enable_color=”on” custom_margin=”|||” custom_padding=”6px|6px|6px|6px” border_radii=”on|0px|0px|0px|0px” follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”youtube” url=”https:\/\/www.youtube.com\/channel\/UCD0-_tTpp_zRorPZNNQbX9w” _builder_version=”4.9.0″ _module_preset=”default” background_color=”#e50047″ background_enable_color=”on” custom_margin=”|||” custom_padding=”6px|6px|6px|6px” border_radii=”on|0px|0px|0px|0px” follow_button=”off” url_new_window=”on”]youtube[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ _module_preset=”default” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_signup mailchimp_list=”SlavaET|03dac884f0″ name_field=”on” success_message=”Grazie per l\u2019interesse in Interactive Media. Uno dei nostri specialisti ti contatter\u00e0 al pi\u00f9 presto.” title=”Sottoscrizione” button_text=”Invia” description=”<\/p>\n

Ricevi i nostri contenuti esclusivi<\/p>\n

” _builder_version=”4.7.5″ _module_preset=”default” header_font=”Kanit|600|||||||” header_font_size=”22px” header_line_height=”1.4em” body_font=”Kanit|300|||||||” body_font_size=”17px” body_line_height=”1.8em” result_message_font=”||||||||” form_field_font=”Kanit||||||||” use_background_color=”off” custom_button=”on” button_text_size=”14px” button_text_color=”#ffffff” button_border_width=”8px” button_border_color=”rgba(0,0,0,0)” button_letter_spacing=”2px” button_font=”Poppins|600||on|||||” button_icon=”%%3%%” background_layout=”light” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” box_shadow_style_fields=”preset1″ box_shadow_vertical_fields=”0px” box_shadow_blur_fields=”0px” box_shadow_spread_fields=”1px” box_shadow_color_fields=”rgba(0,0,0,0.12)” locked=”off” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Lorem Ipsum available but the majority have suffered alteration.[\/et_pb_signup][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.0″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.0″ _module_preset=”default”][et_pb_text _builder_version=”4.5.0″ _module_preset=”default”]<\/p>\n

Design by<\/p>\n

[\/et_pb_text][et_pb_image src=”http:\/\/imnet.com\/multisite\/wp-content\/uploads\/2020\/12\/apr_boldhub_transp_horiz_crop.png” title_text=”apr_boldhub_transp_horiz_crop” url=”https:\/\/boldhub.design” url_new_window=”on” _builder_version=”4.7.4″ _module_preset=”default” width=”90px” custom_margin=”-65px|||70px|false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Le ultime settimane sono state caratterizzate da una profonda trasformazione nella societ\u00e0. La pandemia da coronavirus ha modificato in modo significativo le nostre abitudini e nuove soluzioni sono state adottate con urgenza per gestire l\u2019adattamento alla nuova situazione, sia in ambito privato sia in quello aziendale. Giorno per giorno il COVID-19 modifica la nostra routine e ci spinge anche a trovare nuovi modi per fare gli acquisti. Nelle aziende, il coronavirus ha forzato l\u2019utilizzo di strumenti pi\u00f9 integrati, trasparenti e flessibili per garantire la necessaria qualit\u00e0 del servizio in tempi cos\u00ec difficili. In questo post vogliamo raccontare, dal nostro punto di vista, il cambiamento avvenuto nelle aziende e l\u2019importanza che la scelta delle tecnologie pu\u00f2 avere sull\u2019esperienza degli utenti.Altri articoliL\u2019impatto del coronavirus sul comportamento dei consumatoriI primi casi di coronavirus un USA ed Europa sono stati segnalati a gennaio 2020. Da allora, con la rapida espansione del virus e nel tentativo di contenere la diffusione della malattia, le diverse nazioni hanno adottato misure restrittive al fine di salvaguardare la salute e la sicurezza dei cittadini. Una delle prime azioni \u00e8 stata pertanto quella di raccomandare ai cittadini di rimanere ove possibile a casa e mantenere il distanziamento sociale. Come risultato […]<\/p>\n","protected":false},"author":2,"featured_media":40,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nTecnologia nei sistemi di customer service: Quali cambiamenti ha portato la pandemia da coronavirus? - Interactive Media - Italiano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imnet.com\/it\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tecnologia nei sistemi di customer service: Quali cambiamenti ha portato la pandemia da coronavirus? - Interactive Media - Italiano\" \/>\n<meta property=\"og:description\" content=\"Le ultime settimane sono state caratterizzate da una profonda trasformazione nella societ\u00e0. La pandemia da coronavirus ha modificato in modo significativo le nostre abitudini e nuove soluzioni sono state adottate con urgenza per gestire l\u2019adattamento alla nuova situazione, sia in ambito privato sia in quello aziendale. Giorno per giorno il COVID-19 modifica la nostra routine e ci spinge anche a trovare nuovi modi per fare gli acquisti. Nelle aziende, il coronavirus ha forzato l\u2019utilizzo di strumenti pi\u00f9 integrati, trasparenti e flessibili per garantire la necessaria qualit\u00e0 del servizio in tempi cos\u00ec difficili. In questo post vogliamo raccontare, dal nostro punto di vista, il cambiamento avvenuto nelle aziende e l\u2019importanza che la scelta delle tecnologie pu\u00f2 avere sull\u2019esperienza degli utenti.Altri articoliL\u2019impatto del coronavirus sul comportamento dei consumatoriI primi casi di coronavirus un USA ed Europa sono stati segnalati a gennaio 2020. Da allora, con la rapida espansione del virus e nel tentativo di contenere la diffusione della malattia, le diverse nazioni hanno adottato misure restrittive al fine di salvaguardare la salute e la sicurezza dei cittadini. Una delle prime azioni \u00e8 stata pertanto quella di raccomandare ai cittadini di rimanere ove possibile a casa e mantenere il distanziamento sociale. Come risultato […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imnet.com\/it\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Interactive Media - Italiano\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-26T08:56:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-19T00:53:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imnet.com\/it\/wp-content\/uploads\/sites\/3\/2020\/12\/1_interactivemedia_image_139.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Interactive Media\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Interactive Media\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"40 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imnet.com\\\/it\\\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imnet.com\\\/it\\\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\\\/\"},\"author\":{\"name\":\"Interactive Media\",\"@id\":\"https:\\\/\\\/imnet.com\\\/it\\\/#\\\/schema\\\/person\\\/e773fb9656a8ec04c233ab8d7c96a5e3\"},\"headline\":\"Tecnologia nei sistemi di customer service: Quali cambiamenti ha portato la pandemia da coronavirus?\",\"datePublished\":\"2020-06-26T08:56:42+00:00\",\"dateModified\":\"2021-02-19T00:53:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imnet.com\\\/it\\\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\\\/\"},\"wordCount\":7947,\"image\":{\"@id\":\"https:\\\/\\\/imnet.com\\\/it\\\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imnet.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2020\\\/12\\\/1_interactivemedia_image_139.jpeg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imnet.com\\\/it\\\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\\\/\",\"url\":\"https:\\\/\\\/imnet.com\\\/it\\\/customer-service-technology-what-changes-with-the-coronavirus-pandemic\\\/\",\"name\":\"Tecnologia nei sistemi di customer service: Quali cambiamenti ha portato la pandemia da coronavirus? 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La pandemia da coronavirus ha modificato in modo significativo le nostre abitudini e nuove soluzioni sono state adottate con urgenza per gestire l\u2019adattamento alla nuova situazione, sia in ambito privato sia in quello aziendale. Giorno per giorno il COVID-19 modifica la nostra routine e ci spinge anche a trovare nuovi modi per fare gli acquisti. Nelle aziende, il coronavirus ha forzato l\u2019utilizzo di strumenti pi\u00f9 integrati, trasparenti e flessibili per garantire la necessaria qualit\u00e0 del servizio in tempi cos\u00ec difficili. In questo post vogliamo raccontare, dal nostro punto di vista, il cambiamento avvenuto nelle aziende e l\u2019importanza che la scelta delle tecnologie pu\u00f2 avere sull\u2019esperienza degli utenti.Altri articoliL\u2019impatto del coronavirus sul comportamento dei consumatoriI primi casi di coronavirus un USA ed Europa sono stati segnalati a gennaio 2020. 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